Rachel Ashwell is the sheikha of shabby, the founder and creator of the look that embodies timelessness, romance and cozy comfort. She said she nearly named the company Slip, which would have been a big one. Her new book, “The World of Shabby Chic It was a junque junkie's dream outing: to accompany none other than Rachel Ashwell, the founder of the Shabby Chic home-decor empire and the queen of secondhand stylishness, on a flea-market shopping spree. Our mission was to observe firsthand Ashwell's Rachel Ashwell and co. tell us how to "really capture the Shabby Chic life." Sadly, most of us are doing it without enormous white couches. At least the "shabby" part! You remember Shabby Chic: enormous sofas swimming in white linen; faded tea roses Yesterday, The New York Times wrote about Rachel Ashwell, the L.A. designer whose "Shabby Chic" brand went bankrupt a year ago and has been revived thanks to a new flock of investors. Shabby Chic, like comfort food and knitting, seems to be the type of Shabby Chic, a trend that became a lifestyle, weathered the return of "Mad Men" and midcentury modern, bankruptcy and confusion to emerge with its soul intact. Rachel Ashwell is the sheikha of shabby, the founder and creator of the look that embodies Rachel Ashwell is the sheikha of shabby, the founder and creator of the look that embodies timelessness, romance, and cozy comfort. She says she nearly named the company Slip, which would have been a big one. Her new book, The World of Shabby Chic .
Shabby Chic, a trend that became a lifestyle, weathered the return of "Mad Men" and midcentury modern, bankruptcy and confusion to emerge with its soul intact. Rachel Ashwell is the sheikha of shabby, the founder and creator of the look that embodies When Rachel Ashwell’s book “The Shabby Chic Home” was released in 2000, the author and design guru already was well established as a purveyor of new and vintage accessories, furniture and linens at her Santa Monica, Calif. boutique. Since then Home furnishings supplier and retailer Rachel Ashwell Shabby Chic said it plans to open nearly 60 U.S. stores in the next five years on top of the six it currently operates. Some of the markets targeted by the brand are Austin, Texas, Natick, Mass., As Rachel Ashwell approaches the 25th anniversary of her first Shabby Chic shop in Santa Monica, Calif., the woman who inspired the world to decorate with pastels, mismatched china and timeworn artifacts has taken her brand in many different directions. .
Tuesday, April 14, 2015
Rachel Shabby Chic
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